About the book
The book, Rework, was written by Jason Fried and David Heinemeier Hansson and published on March 9, 2010 by Currency. In total it contains 288 pages.
A manageable read Jason and David divides the book into several chapters, each with small sections detailing their advice that came as a result of years of experience, not academic study. As a result most of their views are contrary to popular views in the business world – for example, they do not believe that culture is something that cannot be created. They also do not believe that one needs to fail before they can succeed, rather they state that people who have failed in business are just as likely to succeed as someone who hasn’t failed in business.
The book contains many contrarian advice against the traditional views of startups such as:
- focusing on profits instead of growth – startups have a tendency to grow too fast because they are focused on capturing market rather then building a strong organization.
- funding growth using profits not investors – startups have a tendency to incur too many costs due to focusing too much on growth, not being frugal and poor management. Using outside investments amplifies the weaknesses rather then resolving them.
- Never planning to create an exist strategy – startups have a tendency to focus too much on IPOs or being bought out. Although this focus may sound financially sound, it leads to the founders not focusing on serving customers and building a strong organization.
The book also contains many advice towards work life balance such as not overworking and advice towards inspiration as in it may not be a good idea.
Of course there are plenty more interesting advice in this book however for the sake of brevity, I’ll recommend you check it out for yourself.
Key takeaways and commentary.
My key takeaway from this is that startups need to be small, quick and avoid all the pitfalls that many startup founders often end up in. I completely agree with the focusing on profits instead of growth – its actually not too difficult to respond to too much demand if your company is already profitable and functional. However responding to too little demand involves losses, layoffs and even bankruptcy. Thus if the venture isn’t profitable, there isn’t much point in growth.
However I will say that some advice in this book is suited more towards smaller companies and startups rather then larger corporations where planning and forecasting is a must due to projects costing in the billions. Also big corporations must often look for outside fund due to the shear size and scope of the project.
When reading this book one has to keep in mind that the company founded by Jason and David consists of around fifteen people. Some of the advice may not apply to your organization.
What do you think? Feel free to leave your thoughts in the comments and if you found this post useful or enjoyable, please share and leave a like. Thank you! Stay tuned for tomorrows book Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company
For more information on the 2018 challenge, visit the following link: Business Trek 2018 reading challenge.
You can also get the book via the following link: Rework
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