This will be an opinion piece on why I believe a person should not blog, followed by why I believe a person should.
Why you shouldn’t be blogging
You shouldn’t be blogging if you only goal and reason for blogging is money. In fact blogging isn’t that profitable. Don’t get me wrong, I am perfectly aware that there are professional bloggers out there, some making large incomes, however if your goal is only for money then blogging isn’t going to be for you, here’s why.
Using porters 5 forces framework (one way business analysts look at firms in relation to its industry) – here is what you will be dealing with:
- There is a very low barrier to entry, yes this may be easy for you to start a blog, but whats to stop someone else to start one in the exact topic next day and compete with you? – competition generally drives down profits.
- There is a high amount of competition – like earlier because its easy to start a blog, you’ll have to compete for every view and advertisement.
- You are at the mercy of your supplier – if you are planning on blogging for money, most likely your revenue will come from ad space, hence your viewers are your suppliers. Since there is so many blogs fighting for views, your audience can dictate what you post, when and how.
- You are at the mercy of ad agencies – again there are so many blogs out there that wordads, google adsense, tabula, etc. have very little problems finding a blog that will be willing to accept less money for views.
- There are too many substitutes – finally there are other media competing against you other then just blogs.
If you look at this framework – blogging isn’t the best business to get yourself into. You’ll have to compete a great deal for not much money, however I’m not saying that its impossible to earn a living off of blogs.
Why you should blog
You should blog, in my opinion for the following reasons:
- Its fun
- you love to write
- you love the community
- you love your topic so much you have to share it with everyone
- you want the public to hold you accountable for your resolutions and goals
- you want to become a better writer
I could go on a lot longer with the list. In fact when you stop focusing on the money, you’ll have more energy and creativity to focus on what’s at the heart of blogging – love for your topic.
If you love to cook, write a blog about cooking foods – if you love to travel write about traveling. If you love to write stories, hell write a blog full of stories and then link me so I can read some of them. (Keep this a secret between you and me, I get sick of reading nothing but business books sometimes)
If you’re doing a journey or a challenge, blog about it because it may inspire and help someone else down the line. Heck when I was trying to lose weight, I’d look up people who did video diaries on their weight loss journey.
Finally, when you’re writing about a topic you care about and not focused on the money, the competing blogger stops being a competitor – that blogger becomes a friend. And you know what? a good friend is worth more then all the money in the world.
You should blog for the community, for your interest and for your happiness, not money.
What do you think? Feel free to share your opinion in the comments and if you found this post useful or enjoyable, please like and share! Thank you!
Image was taken from wikimedia commons: here